Kicking off on July 19, the “Joy of Lunchboxes Road Trip” will visit eight cities to educate consumers and get them to eat more whole grain. Families will have the opportunity to examine the top breads in their area and determine whether or not they are eating a bread that is 100% whole grain.

Attendees are invited to play games and learn tips on how to bring joy to the lunchbox this school year. Hands-on activities include a creative lunch bag creation station for the kids, a peanut butter and jelly sandwich making contest for moms and dads and a fun tutorial by “Professor Bread.” Prizes will be given away. Everyone will walk away with a free loaf of Sara Lee Soft & Smooth bread.